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Dec 20, 2017. Search Engine Optimization (SEO) is an imperative tool to master for small businesses that want to crack visibility on search engines. Since most startups can barely afford an agency or a full-time SEO expert, an in-depth knowledge of a few quirks and hacks can push your brand to win big on the SERP.

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SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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Dec 15, 2017. For startups, there are three options for SEO services and search optimization: In- house SEO. Paid advertising campaign(s) (i.e. PPC). Hire an SEO agency or consultant. This article discusses the pros and cons to each of these options in efforts to help startups identify which is best to help their business.

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Marketing your online business requires knowledge of search engine optimization strategies. Read about SEO and find valuable resources and help from Shopify, a leader in ecommerce software since 2006.

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